New Balance Follows Nike Two Weeks Later

From New Balance: “Global athletic leader New Balance is proud to announce a significant advancement in the use of 3D printing to customize high performance products for athletes.   Utilizing a proprietary process, the brand is able to produce spike plates customized to the individual needs and desires of their elite athletes.   At the New Balance Games in January 2013, Team New Balance athlete, Jack Bolas, became the first ever track athlete to compete in customized, 3D printed plates.

“New Balance has developed a proprietary process for utilizing a runner’s individual biomechanical data to create hyper-customized spike plates designed to improve performance.  The process requires race simulation biomechanical data which the New Balance Sports Research Lab collects using a force plate, in-shoe sensors and a motion capture system.   Advanced algorithms and software are then applied to translate this data into custom 3D printed spike designs.”

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